http://www.leona-lewis.net/simon-blasts-the-brit-awards/ Leona Lewis fan blog with news, photos, videos and more Thu, 09 Feb 2012 20:04:05 -0500 hourly 1 http://wordpress.org/?v=3.3.1 http://www.leona-lewis.net/simon-blasts-the-brit-awards/#comment-6036 Renny Undasan Fri, 11 Apr 2008 00:32:04 +0000 http://www.leona-lewis.net/simon-blasts-the-brit-awards/#comment-6036 The argument from radio stations and some record labels about Leona being on a reality show is spurious. It is all about revenues for the stations and expenditure for record labels. To launch an unknown artist a record label has to pay substantial amount of money to the radio stations - like buying ads in a news paper. Reality shows are a new method of marketing these artists. And in the process they make money, via phone voting, for the record label. Other record labels without access to such medium felt cheated because they didn’t have a neuron shared amongst themselves to come up with this new marketing ploy, while their expense continues to soar. The argument about reality show can also be applied to music on radio - before radio songs were marketed through theatres and the sales of music sheets. Radio changed all of that and up to recently it was seen as the gateway for musical artists. The internet and reality shows have broken the monopoly held by the radio stations. The snubbing of Leona Lewis on the Brits award is the radio stations attempt at flexing its diminishing muscles, which is backed by the impoverished record labels. If it can convince others that reality shows is the wrong way to enter the musical arena then good talents might avoid the path set by these reality shows. The argument from radio stations and some record labels about Leona being on a reality show is spurious. It is all about revenues for the stations and expenditure for record labels. To launch an unknown artist a record label has to pay substantial amount of money to the radio stations – like buying ads in a news paper. Reality shows are a new method of marketing these artists. And in the process they make money, via phone voting, for the record label. Other record labels without access to such medium felt cheated because they didn’t have a neuron shared amongst themselves to come up with this new marketing ploy, while their expense continues to soar. The argument about reality show can also be applied to music on radio – before radio songs were marketed through theatres and the sales of music sheets. Radio changed all of that and up to recently it was seen as the gateway for musical artists. The internet and reality shows have broken the monopoly held by the radio stations. The snubbing of Leona Lewis on the Brits award is the radio stations attempt at flexing its diminishing muscles, which is backed by the impoverished record labels. If it can convince others that reality shows is the wrong way to enter the musical arena then good talents might avoid the path set by these reality shows.

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